Private Fitness Llc Case Study - 1083 Words

Case Study: Private Fitness Inc. (Merchant Van der Stede, pp.20/21) â€Å"I don’t know how much money I might have lost because of Kate. She is a long-timefriend whom I though I could trust, but I guess that trust was misplaced. Now I’ve got todecide whether or not to fire her. And then I’ve got to figure out a way to make my business work effectively without my having to step in and do everything myself.†Rosemary Worth was talking about the consequences of a theft that had recently occurredat the business she owned, Private Fitness Inc. Private Fitness was a small health clublocated in Rancho Palos Verdes, California, an upscale community located in the LosAngeles area. The club offered personal fitness training and fitness classes of†¦show more content†¦A few clients came in at other times. Classes werescheduled throughout the times the club was open. Some of the classes were quite popular, but many of them had only one or two students, and some classes were cancelledfor lack of any clients. However, Kateâ€⠄¢s marketing efforts were proving effective. Thenumber of clients was growing, and Rosemary hoped that by the end of the year the business would be earning a profit.As the quote cited above indicates, however, rosemary gradually realized that KateHoffman was stealing from the club. On one occasion when Rosemary came to the clubshe noticed $60 in the cash drawer, but she noticed when she was leaving that the drawer contained only $20. She asked Kate about it, and Kate denied that there had been $60 inthe drawer. Rosemary wondered if other cash amounts had disappeared before they had been deposited at the bank. While some clients paid by credit card or cheque others, particularly those attending fitness classes, often paid in cash.Rosemary became very alarmed when, during a casual conversation with one of the other instructors, the instructor happened to mention to Rosemary some surprising â€Å"goodnews†. The good news was that Kate had brought in a new private fitness client who wasworking out in the 1 to 2 pm time period on Monday, Wednesday and Friday. Kate wasdoingShow MoreRelatedLululemon2462 Words   |  10 Pagesimage and quality are important in sustaining the Lululemon Athletica, AA and Roots Canada brands. Research Objectives This is a case study of Lululemon Athletica, AA and Roots. The case study includes a summary of the overall strategic positioning, SWOT analysis and what kind of business problems they are facing or are likely to face in the near future. This case study reveals the techniques to be used in gathering the data and recommendations to deal with potential threats. 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