Technological determinism Essay Example | Topics and Well Written Essays - 2000 words

Technological determinism - Essay Example In relation to this, the notion of technological determinism is referred to the belief that new technology will certainly lead to a cultural as well as social change which further seeks to ensure certain developments in the media and technology dimensions within the society on a whole (O'Loughlin, 2010). Based on this understanding, the paper will provide an insight on how a particular technology is responsible for any sort of cultural and social change. Technological Determinism Theoretically, technological determinism is described as an idiom that depicts how the evolution of technologies influence change in the standard of living of human beings. It is often described as among the most important aspects that positively impact the overall society. Technological determinism is further believed that technological determinism is a media technology that shapes the perceptions of people living in the society and brings significant changes in the way they act and feel. As per this partic ular idiom, technology innovation, with the passing time becomes a bit faded but is well capable to bring considerable changes in the society. Moreover, in the similar context, it is also believed that introduction of any sort of technology in the society influences people to adopt the same which brings changes in their behaviour and eventually alters the overall nature of the society. Stating precisely, technological determinism addresses the impact of different technologies on the overall functioning of the society (McLuhan, 2010). Arguments in Support of Technology and its Impacts on Culture and Society Undoubtedly, technology has driven some significant changes in the society and the culture of the modern day scenario. It has to be mentioned that the impacts of technology in the society can be both negative and positive. Contextually, when assessing the societal and cultural impressions led by technology innovations, the role of mass communication and telecommunication can be ob served apparently imposing positive changes within the society and culture. Taking into account the effects of mass communication and telecommunication technologies, it can be justifiably argued that technology is quite a powerful prospect which is well capable of influencing the lifestyle preferences and beliefs of people and the society at large with a wider prospect for exchanging thoughts and stimulating cultural diversity (O'Loughlin, 2010). Effects of Mass Communication on Society and Culture Mass communication is the overall blend of technologies such as radio, television, newspaper, films and advertising among others. After the evolution of these technologies, a significant change had been observed in the behaviour and standard of living of people which eventually impacted the culture and the society at large irrespective of geographical limits and cultural variances. The introduction of these technologies in the society further allowed people to experience or perform tasks that would had otherwise been stated as unimaginable. For instance, since its innovation and with